|C Liberia Clearly Records CEO Berenice Mulubah|
On Average, artists and songwriters visualize males when they think of producers or of those in senior creative positions. There are less female artists winning awards, getting booked or securing major collaborations with their counterparts. With a slim chance of hope, few females within the Liberian Music Industry are fighting to change the status quo.
In 2018, Mz Menneh ran a gender equality campaign for few artists. Pillz initiated an all female cypher.
Berenice Mulubah, CEO of C Liberia Clearly Records, is the first female within the Liberian music industry to own a record label. In 2015, the retired blogger and radio host launched Zama Records, co-partnering with her ex Jon Bricks, who was also the first and only artist of the label. After the two spilt, Berenice Mulubah walked away from the label in good faith. The CEO who is one of the pioneers of the Liberian blogging industry, is back with a new record label, named after her blog, “C Liberia Clearly”. Presently, there are only two female record label founders and executives within the Liberian entertainment industry, Berenice Mulubah and Lydia Freeman. There are few female managers, but these two females are the only ones with an actual label.
Berenice Mulubah currently has three major artists signed to C Liberia Clearly Records, Milton Klechee, Skoolboy Wizzy and Vaa Thomson. According to the record label exec, she wishes to sign more female artists that will help even the scores.
Few days ago, Ms. Mulubah announced that she is leaving the blogging industry to focus solely on her record label and writing career. In her own words, “I have given all I can afford to give the blogging industry. It’s time to focus on my brand, my record label and my writing career. Hopefully, within the next two years, I can get a Veteran Business Loan to invest into the artists under my belt.”
Berenice Mulubah is known for her hardwork and zero tolerance for lack of discipline. There is no doubt that she is going to do exceedingly great in her new endeavors.