Skip to main content

$300, Four Kids and No Bed To Sleep On: Designer Geneva K Garr Shares Her Success Story

         Berenice Mulubah | June 9, 2015 7:00AM

Designer Geneva K Garr

Over the weekend, the owner of Approved Wear Fashion House, Geneva K Garr Shared her success story with C Liberia Clearly, during an exclusive interview.  

How did you get into fashion?
During my childhood, I found myself been very particular about what I woke and how I looked.  As an adult, I became a teacher to make a living but I was not content. I left the teaching field and studied fashion design in Ghana.  After I graduated, I left a broken marriage and moved back to Liberia with $300 American dollars and four kids, in 2008.  All I had was my dream and those negative voices in my head, from my ex-husband, "you won't make it without me. You will come  back crawling and begging."  Friends hosted me for few months.  Luckily, a friend gave me one sewing machine and I started sewing on my porch for few friends and their friends.  One day, I met a lady who owned a school. She contracted me to sew some uniforms for her school. That was my first big contract. I had to sew 250 Uniforms by hand and had to meet the deadline.  From that contract, I eventually rented the shop.  The shop became too small for the quantity I was producing. I had to break the walls and add more rooms. With hard work and determination, I was awarded Best Customer Service of the year by Commerce Minstry, in 2013 and awarded Best Customer Service of the year by Business Startup Center in 2014.  I also had the opportunity to travel to South Africa on an  Entrepreneur scholarship.  Sir Richard Brandson of Brandson Center of Entrepreneurship awarded  nine businesses and I was one of them. 

Could you share one important thing you learned from the experience?

 We learned that your business is your baby. You know what you want and how you want it, you are the only one who can nurture it into what you want it to be.  Put everything into it, all your effort, labor and  time.  I learned that no one is going to envision your business better than you.

                                          How did you come to start your own line?
 I do not have a clothing line but a fashion house that produces clothes and accessories and uniforms for businesses and schools.  We produce in bulk.  

                                                               What is your overall goal? 
            My goal is to turn Approved Wear Fashion House into a factory producing mass quantity of Uniforms and clothing. 

Where do you go for inspiration? 

Look into magazines, not for what is in the magazine but for what is missing from it. What should be in it that isn't.

How would you describe your personal fashion style? 

 I love African fabric. I love working with African fabric. What I like about African fabrics, it goes where you want it to go and stay where you want it to stay.  I like to dress elegantly.

Check out few of Geneva K Garr Designs


Popular posts from this blog

Open Letter to President George Weah

C Liberia Clearly CEO calls on George Weah to take Arts and Culture seriously.
The Honorable George M. Weah, President of the Republic of Liberia, I write to endorse your "Pro Poor" agenda. I fully

support your call "to ensured Liberians are not spectators in the

Liberian Economy."    In

order to carry out this "Pro Poor" agenda successfully,

and in order to fully empower the young generation, the Liberian Entertainment Industry must be included. 

Arts and Culture has played a critical role in keeping our young citizens gainfully employed.  From the music industry to film industry to the fashion industry, this generation has benefitted from the employment opportunities arts and culture provides. 
To extend the benefits of arts, culture and tourism, the Liberian government must support and rely on arts and culture as a key input for rebuilding our nation. There are several actions this administration should take to strengthen the role that arts and culture p…

Liberia’s Inauguration Day

By Berenice Mulubah and Kru Cherie
Gbana Pekins and big juesWheelbarrow boys and Market girls Brabees and zogosPenpen boys and penpen girls 
Big boy one and big boy two
Mamie pepper and teacher pepperDecembrians and been-tos Not forgetting Dr. Turn around
All the Maco(s) and Paco (s) That Cerees speaking girl and senate juesMen have come and men have gone Our mothers have given birth to kings and queens 
Stand on Snapper Hill and sing it loud in Kolloque songLet all the good things flowClub beer, cane juice and palm wine tooFrom God to manthe palm wine can’t fini seh 
Tell Ma Hawa to bring the chewThe GB, Fufu and dumb boy tooPalmbutter, torbugee, Cassavaleaf can’t fini seh  
You see what God Nah doPapa God has brought us throughFrom many years of heartaches and shameWiping our tears away
Over the years we lost our waySpilling our own blood from pole to poleSwimming in hurts and painFor so many years things remained the same
Now the time has come To soak our feet in the sand of Sun Set beachSo…

Liberian Superstar Bucky Raw Is Currently Being Deported From The USA To Liberia

Liberian superstar, Bucky Raw who has been in jail since October 2017, for domestic violence charges, is currently being deported to his homeland, Liberia, for violating his parole, according to inside source.  The artist released a heartwarming letter to his fans few days ago, assuring them that he will be back very soon. Unfortunately, his return won't be in the manner expected.  To be continued.......