Skip to main content

We Have A Sense of Cooking But Don't Have A Sense of Culinary: Celebrity Chef Arif Assaf III Talks About Branding Africa's Food Industry

Berenice Mulubah | 6/23/2015 12:00


       
While most men his age were still trying to figure out what to do with their lives, Chef Arif, at the age of twenty,  was already turning and burning for NFL players and Fortune 500
companies.  



C Liberia Clearly: When did you realized cooking was your passion? 
Chef Arif:  At 20, after hearing friends and family saying that I had a gift for cooking.  I told my mother I wanted to become a chef.  The next day she took me to the culinary school and I got registered.  Within two weeks of school, I was already getting contracts from celebrities and fortune 500 companies.  The calls kept coming and before I knew it, I had a repetition that kept giving me more contracts.  

C Liberia Clearly: Why do you think they fell in love with your cooking? 

Chef Arif:   I'm specialized in African, southern, and Mediterranean, and Caribbean cusines, they love that. I cook with passion.  I don't use already made recipes, I build my own.  You give me the ingredients and I will follow my heart and passion to create something amazing and different.   

  
                        C Liberia Clearly: What are your goals for the future?

Chef Arif: Let me share something about myself before I answer that question.  I don't cook unless I feel like cooking.  I have to feel it. My skills is a gift from God and it keeps me connected to Him.  I am going to use this gift and help develop Africa. We come from greatness. Africa has delicious flavors and spices that deserves world wide recognition.  We are passionate in the kitchen but we don't know how to apply business to our passion.  We don't see African five star restaurants and Africans competing in world wide culinary competitions with African dishes, because we don't have a sense of culinary.  We have a sense of cooking but not a sense of culinary. 

The African community needs to come together.  We have to show the world that we are not divided, starting with my country Liberia.  If we don’t support the Liberian community, we won’t have a community in the next ten years.  Individually, we are doing great, collectively, we are not. West Africa is developing and Liberia needs to be a part of this development.  My goal is to build an empire.  The first step is to take a business trip to Liberia and Ghana within the next year.  

Comments

  1. sounds great!...continue doing what you are doing

    ReplyDelete
  2. Are look forward to hearing more about his endeavors
    Very Inspiring
    African cuisines are the best and needs to be branded because Lord knows the world is missing out big time

    ReplyDelete

Post a Comment

Popular posts from this blog

Liberia: Top 7 Iconic Music Videos Directed by Jackie Russ

​By Robert Serge Saint-Pe Alex Nyenga, alias, Jackie Russ has enjoyed a seven-year stint as a videographer which has put him behind the camera of numerous memorable Liberian music videos, earning him several nominations and awards. He has again proven himself as a top-notch video director over the past months, which has landed him nominations for the 2021 MTN – Liberian Music Awards (MLMA) for Best Music Videographer and the 2021 Liberian Entertainment Awards (LEA) for Video Director of The Year.  Even if Jackie Russ is not a familiar face, he is definitely a household name who has worked with many top Liberian artists and influential celebrities. One of his unhighlighted gesture is that he gifted Caroline M. Moore, better known as MC Caro with her first ever music video for her song “Bring Our Money Back” in 2018. Here is a look at the top seven iconic music videos directed by Jackie Russ. 7. Christoph Ft. Margas – Hold Your Polaruh (2016) “Hold Your Polaruh” was directed by Christoph

Liberia: President Weah's fatherly role is lauded in an emotional letter written by his presidential aide.

  President George Manneh Weah's Special Presidential Aide, Sekou Kalasco Damaro Jomandy, has praised the Liberian leader for the fatherly role he (President Weah) has played in his personal life over the years. His gratitude to President Weah was expressed in an open letter to the Liberian leader, dated December 24, 2021, in which Presidential Aide Damaro noted that he was short of words to accurately capture the emotions he felt during his recent wedding, as well as the way he continues to feel with the level of fatherly love that President Weah has shown him throughout his life.  Check out the letter below:  H.E. Dr. George M. Weah President of Liberia Ministry of Foreign Affairs Office Capitol Hill Republic of Liberia December 24, 2021 Ref: A letter to my Dearest Dad, Dr. George Manneh Weah, President of the Republic of Liberia Mr. President: I pen these few words to you with a very high emotion expressed. In so much gratitude, I am out of words to exactly jot how I felt du

Liberian Movies: Hottest and Sexist Liberian Actors

                                                                      By Berenice Mulubah Checkout the hottest Liberian men in the movie industry.  If you can't stand the heat, don't look. These guys are smoking hot. Here are the10 hottest and sexiest Liberian actors who are burning up the movie scenes.                                                                                     Albert Capeheart   Jose Tolbert   Eddie Waston   Frank Artus   Diezi Dunbar   Bill Myers   Bobby V. Zoe   Montel Swaray   E Owusu Dahnsaw   Dream Debo