We Have A Sense of Cooking But Don't Have A Sense of Culinary: Celebrity Chef Arif Assaf III Talks About Branding Africa's Food Industry

Berenice Mulubah | 6/23/2015 12:00

"I cooked my way to the top" Arif Chef Assaf III

While most men his age were still trying to figure out what to do with their lives, Chef Arif, at the age of twenty, was already turning and burning for NFL players and Fortune 500

companies.

C Liberia Clearly: When did you realized cooking was your passion?

Chef Arif: At 20, after hearing friends and family saying that I had a gift for cooking. I told my mother I wanted to become a chef. The next day she took me to the culinary school and I got registered. Within two weeks of school, I was already getting contracts from celebrities and fortune 500 companies. The calls kept coming and before I knew it, I had a repetition that kept giving me more contracts.

C Liberia Clearly: Why do you think they fell in love with your cooking?

Chef Arif: I'm specialized in African, southern, and Mediterranean, and Caribbean cusines, they love that. I cook with passion. I don't use already made recipes, I build my own. You give me the ingredients and I will follow my heart and passion to create something amazing and different.

C Liberia Clearly: What are your goals for the future?

Chef Arif: Let me share something about myself before I answer that question. I don't cook unless I feel like cooking. I have to feel it. My skills is a gift from God and it keeps me connected to Him. I am going to use this gift and help develop Africa. We come from greatness. Africa has delicious flavors and spices that deserves world wide recognition. We are passionate in the kitchen but we don't know how to apply business to our passion. We don't see African five star restaurants and Africans competing in world wide culinary competitions with African dishes, because we don't have a sense of culinary. We have a sense of cooking but not a sense of culinary.

The African community needs to come together. We have to show the world that we are not divided, starting with my country Liberia. If we don’t support the Liberian community, we won’t have a community in the next ten years. Individually, we are doing great, collectively, we are not. West Africa is developing and Liberia needs to be a part of this development. My goal is to build an empire. The first step is to take a business trip to Liberia and Ghana within the next year.

President George Weah's One Day National Forum Successfully Attended by 26 Political Parties

On Thursday, August 8, 2018, President George Weah had a sit down with 26 political parties of Liberia. The meeting aimed at advancing ideals that promote the spirit of national unity and political tolerance between opposition political parties and the government. ANC, LP and UP attended the meeting as a team. According to Deputy Minister Eugene L. Fahngon, Deputy Minister for Press and Public Affairs at Ministry of Information, Cultural Affairs & Tourism, all 26 political parties attended and participated from start to finish. Even though, social media was buzzing about AB Dillion walking out of the meeting, he walked out as an individual and not a political party, "the invitation was extended to political parties and not to individuals," Minister Fahngon stated in his live video. Each political party gave ideals and recommendations, which made the meeting a great success. According to Deputy Minister Fahngon, "there will be future engagements as such.&quo

What President Trump and Kim Jong Un Ate

The historic summit between President Donald Trump and North Korean leader Kim Jong Un continued midday Tuesday, as the leaders satisfied their appetites while holding negotiations with a contingent of advisers over a working lunch. The lunch, which followed a 45-minute one-on-one meeting between the leaders earlier in the morning and bilateral discussion with senior aides, was held at the Capella Hotel on Singapore’s Sentosa Island. It was far from an intimate affair, with each leader accompanied by a bevy of senior staff, according to the White House. Joining Trump were Secretary of State Mike Pompeo, Chief of Staff John Kelly, National Security Advisor John Bolton, U.S. Ambassador to the Philippines Sung Kim, press secretary Sarah Huckabee Sanders, and Deputy Assistant to the President for Asian Affairs Matthew Pottinger. Kim was accompanied by Kim Yong Chol , the former spy chief and one of North Korea’s chief negotiators, as well as Foreign Minister Ri Yong Ho, former

Liberian Superstar Quincy B Dead

2 March 2017 / Berenice Mulubah Quincy B On March 3, 2017, Liberian superstar, Quincy L. Borrow aka Quincy B, died from a car accident, on his way from KARAOKE NITE, in Monrovia, Liberia. The artist was pulled out of the damaged vehicle and rush to the JFK hospital. Quincy B did not survived. Few hours before his death, the artist was spotted live on snap chat, singing Karaoke. Quincy B who was the driver of the car, died immediately. Artists CIC , Margas Bimba and Feouls Kaba in the vehicle, as well, they are at the hospital, being treated. CIC broken his legs in the accident. CIC and Quincy B are nominated for the Liberian Entertainment Awards 2017.

C Liberia Clearly

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