 |
| Sarita Sackie CEO of Untamed Colors |
Liberians are making great strides within the Beauty industry. Every week, new products and companies owned by Liberians, pop up on the beauty industry scene. This week, we had a chit chat with a young entrepreneur within the industry, Ms. Sarita Sackie, CEO of Untamed Colors.
Could
you give our audience a brief introduction?
·
My
name is Sarita Sackie. I am an entrepreneur and makeup artist. My father is
Kpella and my mom is Bassa. I was born and raised in the Tri State area. I am
an American chicken, lol. Like many first generation born Liberians in America,
I’ve had to find a balance between growing up in America and my Liberian
roots. I’m thankful to have such a large family and community. The
values I’ve learned about family, culture, and respect are the drums that beat
my heart and spirit and I will always carry with me. American chicken or not,
lol.
What
are some steps you took early on to become a recognized entrepreneur?
·
Whether
we realize it or not, many Liberians have an entrepreneur mindset. Growing up, my
grandmother ran and still is running a cook shop from her home, and later a restaurant.
During the summer months, when it was warm, she would sell her roasted meat and
chicken along the sidewalks of Park Hill Staten Island with other old ma’s.
Sometimes during the July 26th games, I would join her, selling
sodas that I purchased for 25 cents for $1. That’s a 75 percent markup and big money
to a child! So from early on, I was exposed to entrepreneurship. That helped me
to realize that I want to be my own boss and own my own company.
Could you share with us some of your branding experience?
What did you learn about branding from your experience?
·
Branding is one of those things that is super important for your business,
but also ever evolving. One of my favorite quotes is from Reid Hoffman, Founder
of LinkedIn, he said “If you are not embarrassed by the first version of your
product, you’ve launched too late”. That’s
my motto for everything I do, because it reminds me to just do it! So many times
we have these wonderful ideas but we are afraid to put them out there, because
we perceive it as imperfect. The difference between an idea and a business, is
action. Is my business perfect? No, but I’m
learning a lot along the way about my business that will help it continue to grow
and succeed. Such as my target market, what products work, gaining sales
experience, making connections with influential people, just to name a few. Had
I waited I would’ve never been where I am, to do what I do, and on my way to a better tomorrow.
What
separates Untamed Colors from other beauty products on the market?
·
Untamed
Colors is more than just makeup, it’s an attitude and a state of mind. When you
have what feels like a world against you and your very essence, it’s easy to choose the
path of negativity and resentment. Instead, choose to even out your skin tone
with our HD Foundation that comes in a wide range of shades, lengthen and curl
your lashes with our ultimate volume mascara, and pop on one of our many lipsticks. What makes us different is the fact that I aim to
empower women by teaching them the benefits of feeling their best and looking their
best. We are creating an army of tameless spirits who unapologetic and embracing their
femininity as an armor to maneuver in this difficult world.
This is a news and gossip blog, you can't end
this interview with leaving us with some juicy gossip. Are you in a
relationship? If so, how long have you been in this relationship? If not,
are you open to being in one?
·
Lol. Yes, I am in a relationship! We’ve been together for about 2 years! I think it’s
important to find someone who wants you to grow as well as willing to grow with you!
Comments
Post a Comment