29 January 2017 / Berenice Mulubah
"Being on Facebook is not all to it," is a popular saying we get from most Liberian musicians. Guess what? They are definitely right. There is more to a music career than social media, but social media is also a major factor. Like it or not, social media matters a lot. There is more to a social media campaign than posting a picture and video everyday. Who do you want to see your post? What time are those people on the Internet? Are they in college or working adults with families? Which type of post garners the most attention? These are questions that have to be answered when you are navigating social media, and a social media strategist is the person you need to answer them. Let them take the pressure off of you and work with your publicist to handle the day to day posting of pictures, videos and trending memes. Trust me, having someone in your corner that knows what's going on behind the screens of your favorite followers will propel you light years forward in your journey to the Next Big Thing!
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