Skip to main content

How to Stay Relevant to the Media

In order for an artist to succeed, you need steady media exposure. To do this, it’s important to stay relevant.  Always review and update your media campaign to make sure it is not outdated. 

Identify Target Media Outlets

What magazines, blogs and newspapers do you want to write about you?  Before you can start your campaign, you need to decide on your target media outlets and, then how to best stay relevant and get their attention.

 Now that you have your list of media outlets, let’s see how you can stay relevant. 

What are you doing right now and what has it accomplished? Have  you been featured before? If so, why was the media interested? What success have you already had? In publicity, history can repeat itself, because if a publication was interested in you once, chances are that with a more current angle, they may be interested in featuring you again.

Are you established? Do you have a fan page and are you consistently providing content for your fans? Bloggers often scroll fanpages for ideas, so reaching out with valuable, educated content can draw attention to the media.

Have you met the media? Do you know the local editors? Have you been in contact with the local news producers? Do have a working relationship with bloggers? If possible, arrange a media event at your site to meet the media. For example, a restaurant can open the doors for a media dinner to promote the launch of a new head chef. 

Don’t dismiss blog power. Bloggers can draw attention to you.  Approach them in a respectable, professional manner and pitch to them the same way you would pitch to the editor of BET or MYV. Again, however, make sure your target audience matches the blog.

Hold monthly topic meetings. Every month, evaluate where your market is and what topic you need to write about to get attention. 

Keep at it. To stay relevant, you have to stay on top of media trends and your competitors.  By doing so, you’ll be able to spot the right time to pitch the media about a timely topic, and you just might score the most successful placement possible.

Let’s not be lazy when it comes to engaging the media.  We can’t allow this media thing to kick our butt. If the Americans, Nigerians and Ghanaians can stay on top of their media game, we can too. 


Comments

Popular posts from this blog

Liberian-American Wilmot Collins unseats Mayor Smith - Becomes 1st Black Mayor In Montana

Wilmot Collins will be Helena’s new mayor, unseating incumbent Jim Smith in a close race Tuesday. 
Collins, 54, will be the city's first new mayor in 16 years after running a long campaign based in progressive principles.
“The people of Helena have spoken, and I am honored to be able to serve them,” Collins said as the night drew to a close. “I intend to work with commissioners, work for the people of Helena and find what is best for this city.”Collins also sought to praise Smith for his work over the past decade and a half.
“I commend Mayor Smith. He’s done a great job for the city, and I hope to work with him in the future," Collins said. 
At the La Pa Grill on 6th Avenue in downtown Helena, Collins and other members of the self-described “progressive ticket” watched and waited for the results of the 2017 election.
The feeling was festive as Collins received a call from U.S. Sen. Jon Tester congratulating Collins on his victory. Victory cigars were passed around the room at the …

Open Letter to President George Weah

C Liberia Clearly CEO calls on George Weah to take Arts and Culture seriously.
The Honorable George M. Weah, President of the Republic of Liberia, I write to endorse your "Pro Poor" agenda. I fully

support your call "to ensured Liberians are not spectators in the

Liberian Economy."    In

order to carry out this "Pro Poor" agenda successfully,

and in order to fully empower the young generation, the Liberian Entertainment Industry must be included. 

Arts and Culture has played a critical role in keeping our young citizens gainfully employed.  From the music industry to film industry to the fashion industry, this generation has benefitted from the employment opportunities arts and culture provides. 
To extend the benefits of arts, culture and tourism, the Liberian government must support and rely on arts and culture as a key input for rebuilding our nation. There are several actions this administration should take to strengthen the role that arts and culture p…

Liberia’s Inauguration Day

By Berenice Mulubah and Kru Cherie
Gbana Pekins and big juesWheelbarrow boys and Market girls Brabees and zogosPenpen boys and penpen girls 
Big boy one and big boy two
Mamie pepper and teacher pepperDecembrians and been-tos Not forgetting Dr. Turn around
All the Maco(s) and Paco (s) That Cerees speaking girl and senate juesMen have come and men have gone Our mothers have given birth to kings and queens 
Stand on Snapper Hill and sing it loud in Kolloque songLet all the good things flowClub beer, cane juice and palm wine tooFrom God to manthe palm wine can’t fini seh 
Tell Ma Hawa to bring the chewThe GB, Fufu and dumb boy tooPalmbutter, torbugee, Cassavaleaf can’t fini seh  
You see what God Nah doPapa God has brought us throughFrom many years of heartaches and shameWiping our tears away
Over the years we lost our waySpilling our own blood from pole to poleSwimming in hurts and painFor so many years things remained the same
Now the time has come To soak our feet in the sand of Sun Set beachSo…