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| Berenice mulubah |
The days of handing out 100 copies of your demo and hoping that a record executive wanders into a club to catch your show are over. Musicians are heavily relying on technology to help communicate,
network and promote their personal brands.
The quickest method to spreading the word to a
large group of people is through social media. Musicians can’t just rely on friends and
family to help promote an album or a new YouTube video. They need to help themselves.
Understanding how people find content and how
they are influenced by content is imperative.

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