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Start A Fire

It’s hard to ignore something that everyone is talking about. 

Energy is one of the most important differentiators for a brand. If you want your brand to stand out, start stoking the fire.


Every company has a spark. The fire is there, but it just might not be visible.
You can start a fire in your company in three core areas:
  • Uniqueness: Be different.  Let people be able to spot you in the crowd. Stand out from the rest. It is easy to recognize different. If you want to get recognized faster, be different.
  • Innovation: Customers love to see “what’s next.” It’s exciting to see a brand evolve, and it’s exciting to see that it is changing for the better.
  • Community: Be involved with the people. Give them something to talk about, then engage them.
Energy isn’t manufactured in a marketing campaign. It’s harnessed and amplified from the work you do — either internally or externally.
Start with strength and stoke it into a fire. Give it the resources, attention, and purpose to turn a hot coal into a wildfire.

Your Brand Needs Energy

Delivering a good product is not enough, you need people talking about it. You’ve got to inspire customers by starting a fire.

 Do something remarkable, do something different, do something daring, get the people talking.
Author: Berenice Mulubah


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