Burger King has said sorry for offering a lifetime of Whoppers to women who are impregnated by football players. Photograph: Gene J Puskar/AP
Burger King has apologized for a poor-taste ad campaign posted on its official Russian social media account.
On Tuesday the burger chain announced a promotion on VK, the Russian equivalent of Facebook, offering women 3 million Russian roubles ($47,000) and a lifetime supply of Whoppers if they get impregnated by football players competing in the World Cup.
Shortly after announcing the campaign they pulled it due to backlash. Burger King posted a statement on VK apologizing and said it had removed all materials related to the promotion. However, evidence of the stunt lives on in screenshots.
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