It takes a lot of work to brand yourself as an entertainer and more work to keep your brand afloat. To gain a fan takes work, but all it takes to lose a fan is one simple mistake. What most Liberian entertainers haven’t realized, for every one visible activity, there is about a 1000 invisible activities. For every like, share or comment you get to see, there’s about a 1000 who is watching silently. If you want your brand to go beyond your circle, your boarders and across the world, you need to protect your brand. Below are 5 social media activities Liberian celebrities should try very hard to avoid.
1. Participating in Facebook groups. Leave that activity to the fans. Sit back, watch and read in silence, but don’t get involved. Making yourself easy to access is not healthy for your brand.
2. Avoid Venting on social media about behind the scene issues you have with your team. If you want to keep your fans updated, use the press and do a professional press release.
3. Going under Facebook lives to comment. That should be a no no.
4. Bashing fans on social media. That is very bad business. It won’t work in your favor.
5. Limit your live interactions. Know how, when and why you are going live.
Before you do anything on social media, ask yourself, is this celebrity like? If your answer is no, don’t do it. We always cry for respect, let’s work hard to earn it. Pick an international celebrity that you admire, example former President Obama or incoming president George Weah, and always ask yourself if that person will ever come on Facebook/social media and do what you are about to do. If your answer is no, don’t do it. There is a price to pay for fame, one of them is policing your interactions on social media. Good luck, stay blessed and we are ruling for you to win and some day make millions. Most importantly, remember that every 5 likes, comment or shares you see, there is over 1000 watching that you won’t see. One out of those 1000 could be a potential investor or fan. Stay impressive at all times when you are on social media.